We Believe...

There is a connection between our well-being and our beaches. A birthplace and soul of our brand, a place we respect and protect, where fun a freedom come to life. As founders of the REEF x Surfrider Better Beach Alliance, we're dedicated to plastic pollution initiatives through beach clean-ups and environmental legislation. Through our partnership with Urban Surf 4 Kids, we're introducing foster and at-risk kids to the positive benefits and healing properties of the ocean and beach.