AT THE BEACH.
ONTO THE SAND.
THINK OF THAT
FIRST STEP.
ANYWHERE.
AWAY FROM
THE RULES
AND CONSTRAINTS.
TOWARDS COMFORT
AND FREEDOM.
IT’S THE ONE
WE DESIGN EVERY
REEF PRODUCT TO
MAKE THE MOST OF.
THINK
OF THAT
FIRST STEP.
OUR FOUNDERS STORY
In 1984, two entrepeneurial brothers from South American named Fernando and Santiago Aguerre founded REEF out of a love for the beach and surfing. Their idea was to create high-quality, super comfortable products that fit the lifestyle they loved. Fernando and Santi walked everywhere, so they created sandals that could take them to the beach, into town, and wherever they wanted to go - in comfort. The brothers redefined, redesigned and reengineered every component of the sandals. That attention to detail and an uncompromising standard of quality made Reef the most comfortable sandals anybody had ever worn. The innovations that started in 1984 have evolved into the Reef sandals we love today, becoming a symbol of a free, comfortable and happy lifestyle.