About Us

The Reef Story

In 1984, brothers Fernando and Santiago Aguerre founded REEF from their shared love of surfing, beach culture, and adventure. They set out to create high-quality sandals that delivered exceptional comfort and could move effortlessly through every part of life—from the sand to the city and everywhere in between. What started as a passion for the beach became a global lifestyle brand rooted in freedom, comfort, and the pursuit of the REEF DREAM.

Born From The Beach

At REEF, we’re all about keeping things Ridiculously Comfortable®. We’ve spent decades creating gear that’s built for freedom, fun, and the spirit of the beach—wherever you are. Our products combine comfort, durability, and laid-back design with a focus on unexpected details and environmentally and socially responsible materials.

From iconic sandals (with a built-in bottle opener) to elevated women’s silhouettes to all-new, innovative shoe styles, we design to fit into your lifestyle, effortlessly.

Every product seeks to embody the “REEF DREAM”—a passionate pursuit of perfect days and being in the beauty of nature.

Since 1984

The beach has been the heart and soul of REEF. We believe the ocean and our well-being are deeply connected, which is why we’re committed to helping protect the places that inspire us most. From more responsible materials to long-term sustainability initiatives, we’re continually working to reduce our impact and preserve the spirit of the beach for future generations.

Observe and Conserve

Observe and Conserve” is an effort put forward by REEF and the MEGA lab to give people the opportunity to protect coral reefs from wherever they feel most comfortable. We’ve teamed up with Ambassador, Chemist and Professional Surfer Dr. Cliff Kapono to make positive changes for coral protection. We have successfully mapped 2 reefs and have over 150k views of our reef livestream.

Better Beach Alliance

In 2018, the Better Beach Alliance was founded by the Surfrider Foundation and REEF to help grow the impacts of Surfrider’s Beach Cleanup program through education and by inspiring new volunteers to take part in the program. Each year, the Better Beach Alliance seeks to bring together and empower businesses, communities and individuals to enacting meaningful change for our planet.

Urban Surf 4 Kids

The beach accepts us all equally, and we believe everyone has the right to feel the fun and freedom the beach offers. Through our partnership with Urban Surf 4 Kids, we're introducing foster and at-risk kids to the positive benefits and healing properties of the ocean. We have had 5k graduates and over 840 hours volunteered.

Observe and Conserve

Better Beach Alliance

Urban Surf 4 Kids

Striving for Sustainability

At REEF, we believe great products should feel good in every sense of the word. That’s why we continue to make thoughtful choices around the materials we use, the way our products are made, and the impact they leave behind.

From recycled and renewable materials to more responsible manufacturing practices, sustainability remains part of our evolution. We’re committed to creating products that support a life outdoors while helping protect the places that inspire us most.

Because the beach isn’t just where we
play it’s part of who we are.

Our Craftmanship

Comfort has always been at the core of REEF. Every sandal and shoe is designed to move naturally through daily life with the support, durability, and versatility our community expects.

Over the years, we’ve developed signature innovations including anatomical arch support, molded footbeds, water-friendly materials, and premium SWELLsole cushioning - all created to deliver lasting comfort wherever the day leads.

Our craftsmanship is shaped by decades of experience and driven by a simple belief: products made with intention never go out of style.

Natural Materials

We use materials like cotton, jute, genuine cork, and wood elements to craft a product derived from elements of nature.

Eco-Foams

A percentage of recycled content is in our EVA and rubber compounds. In addition we added a bio-based EVA derived from renewable sugar cane sourced in Brazil to our midsoles.

Responsibly Sourced Leather

100% of our leathers and suedes are from tanneries with gold or silver ratings with a majority being ISA lite (low impact to the environment) leathers.